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Posted 13 days ago

Senior Planner, Connections Planning

@ GM THE IPG OF COS CANADA INC

Toronto, Ontario

HybridFull-time2+ years experience
Apply now
SIGNALS

Overview

GM The IPG of COS Canada Inc is hiring a Senior Media Planner to lead integrated media planning, proposals and buying for clients. The role involves preparing media plans and analysis, managing client budgets and reports, and coordinating campaigns with media partners. Salary is $55,000 to $65,000 and the role requires a minimum of three office days per week.

Responsibilities:

  • Prepare and present integrated media plans, proposals and analysis
  • Manage client expectations, deadlines and budgets
  • Initiate and coordinate the media buying process
  • Maintain media plans and evaluate campaign performance
  • Prepare client finance reports and budget control reports

Requirements summary:

  • Minimum two years of integrated media planning experience
  • Experience within an integrated advertising agency
  • Proficiency with media research and planning tools
  • Strong written and verbal communication skills
  • Proficient in Microsoft Office Suite

Tools & skills

Source and dates

Employer career site / ATS feed · workday

Employer posting date
2026-10-25
First seen by our source
2026-10-26
Source record updated
2026-11-02

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SenioritySenior
DepartmentSales
Experience2+ years
Hours per week40 (estimated)
Scheduleday
Travelair: none · ground: none
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
EducationBachelor’s degree (preferred), College diploma (preferred)
Fields of studyAdvertising, Marketing

Summary and details written by AI from the posting; the employer’s posting is the authority.

GM THE IPG OF COS CANADA INC

FieldValue
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Job description

Agency:

UM

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary


The role of a Senior Media Planner is to manage our media planning product through preparing and presenting media plans, proposals, and analysis. This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.


Key Responsibilities

  • Prepare, write and present integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.
  • Prepare and present evaluations of media opportunities, media trends and issues of interest to clients.
  • Effectively manage ongoing client expectations in regards to work back schedule, and deadlines.
  • Develop ability to effectively manage client conversations and expectations.
  • Remain up-to-date with latest updates from major media partners.
  • Ensure that all media plans adhere to the agency's values, philosophies and processes.
  • Maintain the media plan and regularly evaluate campaign performance.
  • Build and maintain strong client relationships and respectful partner relationships by demonstrating your ability to be responsible, reliable, and resourceful.
  • Initiate and coordinate the media buying process that deliver exceptional results.
  • Oversee the administration and maintenance of media buys.
  • Assist with training junior employees on tools and processes. Ensure client budgets are managed and on track.
  • Responsible for accurate and timely client finance reports and budget control reports (BCRs).
  • Support the creation of campaign post reports. Prepare media POVs/evaluations.
  • Source and evaluate proposals from media partners as required. Continue to proactively develop knowledge of the media landscape.

Desired Skills & Experience

  • Post-Secondary education (or equivalent work experience) – University graduate and/or advertising/marketing college degree preferred.
  • Minimum of two (2) years’ experience in integrated media planning.
  • Experience within an integrated advertising agency.
  • Proficient with media research tools (e.g. Clear Decisions, Vividata, Neilson), and media tools (e.g. Prisma).
  • Client service oriented. Strong learning agility, with a passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail accuracy.
  • Excellent ability to manage and prioritize time effectively.
  • Ability to work collaboratively as well as independently.
  • Proactive approach to problem solving, assisting the team, self-development, etc.
  • Ability to develop and foster relationships with media partners.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Salary range $55,000 -$65,000


To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.


Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.


Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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