Posted 23 days ago
Senior Product Manager, Ad Formats
@ Instacart
Ontario
Overview
Instacart is hiring a Senior Product Manager for Ad Formats to own the Formats domain of Instacart Ads, driving 0→1 bets across new advertiser types, savings, in-store and AI formats. The role is remote in Ontario, Alberta, British Columbia or Nova Scotia, with base pay of $165,000 to $174,000 CAD and equity.
Responsibilities:
- Serve as primary product partner to sales teams for new advertiser types
- Define 0→1 strategy and own execution for each ad bet
- Align cross-functional teams across Instacart
- Define and prioritize next incremental ad bets
- Communicate tradeoffs and results to senior stakeholders including the GM of Ads
Requirements summary:
- 4+ years product management for ad formats
- Track record launching user-facing products
- Experience managing partners and vendors
- Strong stakeholder management skills
- Preferred: performance advertising, 0→1 launches, ad tech or retail media
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · greenhouse
- Employer posting date
- 2026-10-14
- First seen by our source
- 2026-10-14
- Source record updated
- 2026-10-15
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Product management |
| Experience | 4+ years |
| Travel | ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Perks mentioned | Flexible hours, Stock or equity |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Instacart
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
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Full company description
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company.
- LinkedIn followers
- 287,230
- People associated on LinkedIn
- 24,458
- Reported office locations
- Blue Shield of California Building, 50 Beale St #600, San Francisco, CA 94105, US
- 190 Liberty St, Suite 200, Toronto, Ontario M6K 3L5, CA
- Business categories
- Consumer
- E-Commerce
- Grocery
- Shopping
- Delivery Service
- Other recorded names
- Instacart
- Specialties
- Grocery Delivery and online grocery
- Profile identifies a recruitment agency
- No
- Reported total investment
- 2,919,023,124
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 1,001-5,000 employees |
| Headquarters | San Francisco, CA |
| Organization type | Public Company |
| Specialties | Grocery Delivery and online grocery |
| Open jobs on Jobsy | 32 |
| View page |
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
Instacart Ads powers one of the industry's leading retail media networks, helping brands, CPGs, and retailer partners reach shoppers with relevant, effective advertising across the Instacart platform. As part of the Ad Product team, you'll own the Formats domain, where we place 0→1 bets that fuel double-digit growth for Ads and keep CPGs and new advertiser types engaged.
You'll sit at the intersection of CPGs, retailers, and customers, shaping new ad experiences across multiple user-facing surfaces. Your portfolio spans new advertiser, formats innovation, and in-store experiences. You'll partner closely with XFN stakeholders, our Online Grocery team, and external technology partners. If you're energized by taking ambiguous ideas from zero to one, fluent in ad formats and user experience, and comfortable managing partners and vendors, this is the role for you.
About the Job
- Serve as the primary product partner to sales teams focused on New Advertiser types, including payment providers, upper-funnel non-endemic advertisers, and ad tech providers, with the goal of scaling non-endemic into a significant revenue line.
- Partner with sales teams focused on formats such as savings, in-store, and AI solutions.
- Define the 0→1 strategy for each bet, then own execution while aligning cross-functional teams across Instacart.
- As these bets mature, take on increasing strategic ownership: define and prioritize the next set of incremental bets across the Instacart Ads ecosystem.
- Communicate tradeoffs, progress, and results clearly to senior stakeholders, including the GM of Ads.
About You
Minimum Qualifications
- 4+ years of experience in product management for ad formats, with a strong understanding of user-facing ad experiences.
- Track record of launching user-facing products and managing trade-offs between users and advertisers
- Experience managing partners and vendors, including external technology providers.
- Strong stakeholder management skills across sales, engineering, and cross-functional teams.
Preferred Qualifications
- Experience with performance advertising products.
- Experience taking new products from 0→1 in ambiguous, fast-moving environments.
- Background in ad tech, retail media, or a closely related domain.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For Canadian based candidates, the base pay ranges for a successful candidate are listed below.
CAN
$165,000—$174,000 CAD
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