Posted 6 months ago
Social Media Specialist
@ Digital Shift
Calgary, Alberta
Overview
Digital Shift is hiring a full-time Social Media Specialist to own social content end-to-end for home service clients across Canada and the US. The role covers planning, creating, running paid campaigns on Meta and TikTok, measuring results and community management. The posting describes a remote-first role with a budget for paid testing.
Pay:
$45,000–$60,000 a year
Responsibilities:
- Plan, create and publish social content for clients across multiple platforms
- Run and optimize paid social campaigns on Meta and TikTok
- Analyze performance data and recommend next steps
- Manage community comments and direct messages
- Optimize social and Google Business profiles
Requirements summary:
- 3 to 5 years running social for brands or agencies
- At least one year of paid social on Meta or TikTok
- Portfolio of vertical video and campaign results
- Strong writing and attention to detail
- Comfort with analytics and dashboards
- Degree or equivalent hands-on experience in a related field
Tools & skills
Source and dates
Source type not verified · gohire
- Employer posting date
- 2026-05-03
- First seen by our source
- 2026-10-12
- Source record updated
- 2026-10-12
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Marketing |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Travel | air: none · ground: none |
| Work setting | Home |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | College diploma (preferred), Bachelor’s degree (preferred) |
| Fields of study | Communications, Marketing, Business, Public Relations, Journalism |
| Perks mentioned | Flexible hours |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Digital Shift
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
We Help Home Service Franchisees Get a Stream of New Customers From The Internet Within 90 Days Without Expensive Ads
Full company description
Digital Shift is a Search Engine Optimization & Search Engine Marketing Company. We create online marketing solutions that work on every device, are keyword optimized, geo-targeted for local customers, integrated with social media, and are fast and secure for your business! Our digital marketing agency, Digital Shift Corporation, was started in 2007. Our vision is still to be a leader in online relationship by providing our clients' the best digital marketing solutions that deliver results! We specialize in Digital Marketing including Content Marketing, Social Media, Search Engine Optimization, and Professional Responsive Website Design and Re-design. Digital Shift™ provides the best value in web services. We offer beautiful professional websites at the most competitive prices in the market! Digital Shift™ is an Internet solutions company offering website and web application development, web hosting, domain name registration and search engine marketing services. Digital Shift can help your business be seen and get connected! Whether you are a start-up or a large enterprise, we can walk you through the process of getting online and create a strategy that meets your goals within your budget. We are highly recommended by our clients. The information you will receive from your initial meeting, which is at no charge to you, is invaluable. There is no pressure or obligation after your online assessment. See the top 10 reasons to choose Digital Shift™ or read our testimonials. Products/Services: Digital Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Design, Hosting, Maintenance. On‐line surveys, database, electronic forms and catalogs. Creative & technical services. Interactive Multimedia presentations, eCommerce, B2B, and B2C. Visit us online at https://digitalshiftmedia.com Digital Shift is a Registered Trademark of Digital Shift Corporation.
- LinkedIn followers
- 943
- People associated on LinkedIn
- 13
- Reported office locations
- 1800-130 King St W, Toronto, Ontario M5X 2A2, CA
- #1200, 10045 – 111 Street, Edmonton, Alberta T5K 2M5, CA
- Other recorded names
- Digital Shift
- Digital Shift®
- Specialties
- Digital Marketing
- Social Media Marketing
- Search Engine Optimization
- PPC Management Services
- Search Engine Marketing
- Local SEO Services
- Landing Pages
- Content Marketing
- Franchise SEO
- Google Local Services Ads
- Google LSA
- Local SEO
- Link Building
- and SEO
- Profile identifies a recruitment agency
- No
Digital Shift is a Search Engine Optimization & Search Engine Marketing Company. We create online marketing solutions that work on every device, are keyword optimized, geo-targeted for local customers, integrated with social media, and are fast and secure for your business! Our digital marketing agency, Digital Shift Corporation, was started in 2007. Our vision is still to be a leader in online relationship by…
| Field | Value |
|---|---|
| Industry | Advertising Services |
| Company size | 2-10 employees |
| Headquarters | Toronto, Ontario |
| Organization type | Privately Held |
| Year founded | 2007 |
| Specialties | Digital MarketingSocial Media MarketingSearch Engine OptimizationPPC Management ServicesSearch Engine MarketingLocal SEO ServicesLanding PagesContent MarketingFranchise SEOGoogle Local Services Ads |
| Open jobs on Jobsy | 9 |
| View page |
Own the Channel: Where Creative Instinct Meets Real Performance Data!
If you've spent the last few years building toward a role where you actually call the shots on social, this is it. You're past the stage of staging assets and chasing approvals. You want to plan the calendar, write the copy, edit the video, run the ads, read the data, and then change tomorrow's plan based on what last week told you.
That's the job.
At Digital Shift, we're hiring a Social Media Specialist to own social end-to-end for a portfolio of home service clients across Canada and the US. You'll plan it, ship it, boost it, measure it, and improve it. No hand-offs that lose meaning along the way. Just clear ownership and the room to do good work.
If you read engagement reports without being asked twice and have strong opinions about why TikTok hooks need to land in the first 1.5 seconds, keep reading.
Why You'll Love Working With Us
- Remote-first and flexible. Work from wherever you do your best work, on a team that cares about output, not screen time.
- Real authority. You'll plan and approve content for your accounts, not push someone else's calendar through the queue.
- Budget to test. Paid social isn't an afterthought here. You'll run real spend on Meta and TikTok and learn what actually moves the needle.
- A career with room to climb. Specialist is a launching pad to senior strategist, paid media lead, or social manager. We build the path with you.
- Smart teammates. Designers, copywriters, SEO leads, and account managers who sweat the details and like working together.
What You'll Do
- Own the content engine. Plan, write, shoot, edit, and ship social content for your clients across Facebook, Instagram, TikTok, LinkedIn, and YouTube. Vertical video included.
- Run the calendar. Build a quarterly content plan that reflects seasonality, promotions, local events, and the rhythm of each client's business. Adjust monthly based on what's working.
- Approve the work. Review posts before they go live, catch the off-brand stuff, and hold the bar for quality across every account on your roster.
- Manage the community. Reply, route, and resolve. Comments and DMs aren't a side task here. They're where reputations get built.
- Run paid social. Build, launch, and optimize campaigns in Meta Ads Manager and TikTok Ads Manager. Targeting, creative, budget pacing, and reporting all sit with you.
- Turn data into next steps. Pull the numbers, find the pattern, and tell the team (and the client) what to do differently next week. Engagement rate, CTR, watch time, CPL, all of it.
- Tune for each platform. What works on Instagram doesn't work on LinkedIn. You know the difference and edit accordingly. That includes Reels length, caption style, hashtag use, and posting cadence per channel.
- Optimize the profiles. Google Business Profile, YouTube, Instagram, Facebook, LinkedIn. Bios, links, pinned posts, highlights, the works. Profiles that convert, not just exist.
- Partner with the wider team. Brief designers and copywriters when you need them, loop in SEO when content overlaps, and keep account managers in the loop on what clients are seeing.
What We're Looking For
- 3 to 5 years running social for brands or agencies, with at least one year owning paid social on Meta or TikTok.
- A portfolio you can walk us through. Vertical video samples, organic posts that performed, and at least one paid campaign with results you can talk through honestly (including what you'd change).
- Strong writing instincts and strong attention to detail. You can pick up a client's voice in a week and write a Facebook caption that doesn't read like one.
- Comfort with the numbers. No stats degree required. You should be able to open a Meta Ads dashboard and know which lever to pull next.
- Hands-on with the tools: Meta Ads Manager, TikTok Ads, a scheduling platform like ContentStudio or SocialBee, and video editing tools like CapCut.
- A point of view. You push back when a client asks for something that won't work, and you bring a better idea when you do.
- Bonus points for home services or local business experience. You'll get up to speed faster.
- Degree or diploma in Communications, Marketing, Business, PR, Journalism, or English. Equivalent hands-on experience works too.
About Digital Shift
We've been at this since 2007. From the start, we've skipped the agency theatre that wastes everyone's time and built a team that actually cares whether the work performs. We help home service businesses across Canada and the US turn online searchers into paying customers. Plumbers, HVAC techs, electricians, roofers. Real businesses, real customers. Our team is remote, diverse, and built around the idea that good work happens when people have room to do it well.
Join Us
Apply if you're ready to stop coordinating someone else's plan and start running your own.
Send us your resume, a portfolio link, and a quick note on a recent campaign you're proud of (or wish you'd done differently). We read every application.
Take the next step. Help us shape the digital future, one campaign at a time.
Journal
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