Sr. Marketing Automation Manager

(This is for a RevPilots' client)

Location: Hybrid - Toronto, CA

Our client is transforming commerce with end-to-end AI that unifies discovery, conversations, and checkout into a single intelligent system that delivers autonomous, intent-driven shopping experiences. Reporting to the VP, Marketing, the Senior Marketing Automation Manager will own our client's HubSpot ecosystem end-to-end, building scalable nurture workflows, refining lead scoring, optimizing database health, and orchestrating high-impact campaigns that accelerate pipeline. This role also supports our client's global event strategy, ensuring campaigns, follow-up, and attendee engagement are seamless, personalized, and measurable.

Salary: $125,000 - $140,000 CAD

Role Overview

The Marketing Automation Manager is responsible for developing, implementing, and optimizing automated programs that drive awareness, engagement, and conversion across the entire customer lifecycle. You will collaborate closely with Product Marketing, Inside Sales, and RevOps to ensure that our marketing engine is efficient, data-driven, and built to scale with our client's rapid growth.

This is a hands-on role for someone who lives inside HubSpot, understands B2B SaaS funnels, and knows how to turn workflows, segmentation, scoring models, and campaign logic into measurable revenue impact.

Key Responsibilities

Marketing Automation and HubSpot Ownership

• Own the HubSpot system architecture, including workflows, lists, scoring models, and lifecycle stages.

• Build and optimize automated nurture journeys across TOFU, MOFU, and BOFU stages.

• Develop intelligent multi-step campaigns that use behavioral, demographic, and firmographic triggers.

• Maintain data cleanliness, enrichment, deduplication, and governance within HubSpot.

• Implement A/B testing frameworks for email, landing pages, and workflows.

• Oversee email deliverability, domain reputation, and compliance (GDPR, CASL).

• Create dashboards and reporting to measure funnel velocity, attribution, and campaign effectiveness.

Lead Nurture and Lead Scoring

• Design and launch personalized nurture programs for prospects, customers, partners, and event audiences.

• Build a lead scoring model that aligns with Sales, using intent signals, engagement thresholds, and ICP criteria.

• Continuously refine lead handoff and MQL to SQL processes to improve conversion rates and reduce friction.

• Partner with Sales and RevOps to ensure all workflows support a clean, closed-loop pipeline model.

Campaign Deployment and Execution

• Manage the end-to-end deployment of email, landing pages, forms, and automation triggers.

• Collaborate with Product Marketing on messaging, segmentation, and content mapping.

• Support ABM campaigns through smart lists, personalization tokens, dynamic content, and targeted sends.

• Ensure campaigns use consistent tracking, UTMs, and attribution frameworks.

Event Marketing Alignment and Execution

• Build automated pre-event and post-event workflows.

• Develop registration journeys, reminder sequences, onsite QR flows, and follow-up campaigns.

• Maintain event reporting, including attendee engagement, lead quality, and event-sourced pipeline.

• Ensure Sales has tailored follow-up sequences after major events such as NRF, Shoptalk, Seamless, and webinars.

Cross-Functional Collaboration

• Work with RevOps to ensure clean sync and data alignment between HubSpot and Salesforce.

• Collaborate with Sales to refine lead routing, definitions, SLAs, and campaign visibility.

• Partner with Creative and Design for email templates, landing pages, and campaign visuals.

• Support leadership with analytics, insights, and performance dashboards.

Qualifications

• Four to seven years of marketing automation experience, preferably in B2B SaaS.

• Deep expertise in HubSpot workflows, scoring, lists, automation, reporting, and integrations.

• Experience with Salesforce syncing, lifecycle stage mapping, and attribution models.

• Proven ability to build advanced nurture programs and automated engagement sequences.

• Strong analytical mindset with the ability to translate data into recommendations.

• Experience supporting event campaigns, webinars, trade shows, or workshops.

• Excellent communication, project management, and stakeholder alignment skills.

• Familiarity with AI-driven marketing, personalization, or enterprise software is a bonus.

What You Will Bring

• A builder mindset—someone who loves creating systems that scale and improve over time.

• A data-driven approach to decision making, optimization, and campaign design.

• Curiosity about AI, commerce, and how intelligent automation transforms customer journeys.

• A collaborative spirit and enthusiasm for helping Sales and Marketing operate as one revenue engine.

Why Join Our Client

Our client is redefining the future of commerce with conversational intelligence—where shopping journeys understand intent, act autonomously, and deliver personalized, real-time experiences at scale. You will play a direct role in building a marketing engine that fuels this transformation.