Posted last month
Territory Manager - Edmonton
@ PMA Canada
Edmonton, Alberta
Overview
PMA Canada is hiring a Territory Manager based in Edmonton to develop its beverage alcohol portfolio across Greater Edmonton and rural Northern Alberta. The role is field-based, hybrid, and requires extensive day travel with occasional overnight trips, plus evening and weekend work from time to time. A car allowance is provided and a valid driver's licence is required.
Responsibilities:
- Grow depletions and sales against targets by brand in assigned outlets
- Maintain minimum execution standards and shopper conversion outcomes
- Plan efficient journey routes and keep coverage plans up to date
- Report monthly on territory scorecard, price audits and competitive activity
- Manage minimum inventory levels by SKU in assigned outlets
Requirements summary:
- Minimum 3 years of territory management in beverage alcohol or CPG
- Proven record of stakeholder management and results-driven selling
- Post-secondary degree in business preferred
- Valid driver's licence with reliable insured vehicle
- Ability to travel overnight within territory, 90% of time in field
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · bamboohr
- Employer posting date
- 2026-10-05
- First seen by our source
- 2026-10-08
- Source record updated
- 2026-10-09
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Mid level |
| Department | Sales |
| Experience | 3+ years |
| Hours per week | 40 (estimated) |
| Schedule | day, evening, overnight |
| Travel | air: none · ground: frequent |
| Work setting | Client sites, Vehicle, Store |
| Position | Sitting and standing |
| Physical demands | physical moderate · lift 65 lb · computer moderate |
| Languages | English |
| Licences & certifications | ProServe, WSET |
| Driver’s licence | required, own vehicle |
| Education | Bachelor’s degree (preferred) |
| Fields of study | Business |
| Perks mentioned | Home office allowance |
Summary and details written by AI from the posting; the employer’s posting is the authority.
PMA Canada
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
- People associated on LinkedIn
- 169
- Other recorded names
- PMA Canada
| Field | Value |
|---|---|
| Industry | Beverage Manufacturing |
| Headquarters | Oakville, Ontario |
| Open jobs on Jobsy | 2 |
| View page |
About Peter Mielzynski Agencies LTD “PMA” and the Mission
PMA Canada’s Mission is to become The Best Drinks Company in Canada. We represent an enviable portfolio of leading premium spirits, wines and beer brands including: Glenfiddich, Grants, Gibson’s, Hendricks, Two Oceans, Jägermeister, Innis & Gunn and many more. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.
Company Values
Be Proud
We are proud of our brands, our heritage, and our commitment to service excellence in everything we do.
Be Responsible
We are responsible and accountable for our work as individuals and collectively as one team. We collaborate across all aspects of our business.
Be Entrepreneurial
We foster a forward thinking and innovative culture that recognizes the need for innovation and continuous improvement.
Be Professional
We value integrity, transparency, delivering on our commitments and having constructive debate within a team working culture.
Be Sustainable
We always do the right thing for our business, for each other and our community.
Embrace Difference
We embrace our differences and work together to make us stronger.
Think Long Term
We understand our actions today need to drive long-term success and this gives us a competitive advantage.
About the Territory Manager Role
Reporting to the Sales Manager | Alberta Independents North, the Territory Manager will develop the PMA Portfolio in the Northern Alberta which may include on and off premise outlets within the Greater Edmonton area as well as rural communities in Northern Alberta assigned, which are subject to change from time to time. The role will have accountability for Delivery of Objectives in particular: Minimum Outlet Execution Standards, Minimum Outlet Inventory Levels and Territory Depletions vs Target. The territory does require extensive day travel as well as occasional overnight trips.
Key Deliverables
- Annual Depletions (Stock Movement from W/H into Outlet) Outcome vs Target by Brand Expression for Assigned Outlets
- Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression within Assigned Outlets
- Shopper Conversion Driver (SCD) Outcomes vs Target by Brand Expression within Assigned Outlets
- Up-to-Date Journey Plans for Coverage of Assigned Outlets
- Weekly 1:1 MES | SCD Status vs Target Review Sessions with Sales Manager
- Monthly Scorecard on Territory Key Business Metrics
- Monthly Price Audit | Competitive Gaming Report within Assigned Outlets
- Minimum Inventory Levels by SKU within Assigned On and Off Premise Outlets
- Actionable Individual Development Plans for Own Role
Behavioural Competency Requirements
- Accountability
- Customer Centricity
- Transparency
- Inspection of Expected Results
- Ownership of the Business
- No Blame Fixing
Management Competency Requirements
- Outcome Orientation
- Business Performance Management & Reporting
- Interpersonal Effectiveness
- Workflow Management
- Financial Acumen
- Judgement & Decision Making
- Rapid Capability Building
- Strategic Thinking & Awareness
Functional Competencies Requirements
- Commercial Plan Implementation & Course Correction
- Commercial Opportunity Identification & Conversion
- Journey Planning | Efficient Outlet Route Planning
- Effective Relationship Development (Outlet Decision Maker)
- Effective Rapport Building (Outlet Staff Members)
- Commercial Acumen
- Persuasive Selling
- Negotiation & Influencing
Knowledge Competency Requirements
- RTC | The PMA Way of Selling (Preferred)
- Provincial Beverage Alcohol Regulatory Standards (Preferred)
- Canadian Beverage Alcohol Industry Rival Ways of Working (Preferred)
- Effective Working Knowledge of On and Off Premise Operating Rhythms
- Effective Working Knowledge of Sales Force Automation Tools
- Effective Working Knowledge of MS Excel and MS PowerPoint
- ProServe Certified
- WSET Certified (Preferred)
Experience & Other Requirements
- Minimum 3 Years of Territory Management Experience (Beverage Alcohol or CPG)
- Well Demonstrated Track Record of Working in a Team Environment with Strong Sales Initiative and Focus on Delivering Results
- Previous experience dealing with restaurants, bars and other OP venues as well as retail (liquor) stores would be beneficial
- Well Demonstrated Track Record of Managing Stakeholders
- Post Secondary Degree in Business
- Hybrid Working Environment with demonstrated track record of working independently
- Minimum 90% of Time in Field including Ability to Travel Overnight within Territory or District as Required
- Evening and weekend work may be required from time to time from the individual in order to be successful in the role
- Valid Driver’s License with Fully Insured & Reliable Personal Vehicle (Car Allowance Provided)
- Must be Legally Able to Work in Canada
- Must be of Legal Drinking Age
Physical Demands
- Carrying & Lifting 45-65 pounds
- Immediate reaching to perform various duties
- Overhead Reaching to perform various duties
- Standing & Walking for periods of time to perform various duties
- Squatting or Bending to perform various duties as assigned
PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner
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