Posted 5 months ago
VP, Demand Generation
@ Sidetrade
Calgary, Alberta
Overview
Sidetrade is hiring a VP, Demand Generation to lead its global demand engine and grow pipeline across Europe and North America. The role owns demand strategy, leads a team across digital, content, events and marketing operations, and is accountable for MQL to Closed-Won metrics. The posting offers a hybrid work model in Calgary.
Responsibilities:
- Own global demand generation strategy and pipeline growth
- Lead demand generation team across digital, content, events and ops
- Partner with Sales on pipeline targets and ABM programs
- Run multi-channel campaigns across Europe and North America
- Report pipeline and ROI to CMO and executive team
Requirements summary:
- 8+ years B2B SaaS marketing experience
- 3+ years leading senior demand generation
- Hands-on with Marketo or HubSpot, Salesforce, 6sense or Demandbase
- Strong ABM and multi-channel demand generation expertise
- Data-driven with strong analytical skills
- Experience in AI, fintech or Order-to-Cash is an asset
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · workable
- Employer posting date
- 2026-06-03
- First seen by our source
- 2026-10-15
- Source record updated
- 2026-10-15
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Director |
| Department | Marketing |
| Experience | 8+ years |
| Management experience | 3+ years |
| Manages people | Yes |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Perks mentioned | Generous paid time off, Wellness |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Sidetrade
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
The Order-to-Cash Intelligence Company | Aimie IQ orchestrates human-agent collaboration
Full company description
Sidetrade is the Order-to-Cash Intelligence Company. We ship agentic AI that finance teams run in production. Intelligence requires data. Ours is the world's largest proprietary Order-to-Cash Data Lake, growing in real time: $9 trillion in B2B transactions, 42 million buyer entities, 1.3 billion payment experiences. Aimie Agents run autonomously across the full Order-to-Cash cycle: Cash Collection, Cash Application, Dispute Resolution, Credit Analysis, Risk with more to come. Aimie IQ orchestrates the agents and finance teams in plain language, in a single governed workspace. 26 years in B2B finance. A decade building the data foundation. Enterprises in 85 countries. A Leader in the Gartner® Magic Quadrant™ for Invoice-to-Cash Applications since 2022. Euronext Growth: ALBFR.PA.
- LinkedIn followers
- 92,826
- People associated on LinkedIn
- 403
- Reported office locations
- 114, Rue Gallieni, Boulogne-Billancourt, Île-de-France 92100, FR
- 6 Kean Street, London, England WC2B 4AS, GB
- Ferry House, Mount Street Lower, Dublin, Dublin 2, IE
- St Philip's House, 6th Floor, Birmingham, B3 2PP, GB
- 4545 Post Oak Place Dr, Suite 350, Houston, Texas 77027, US
- 140 4 Ave SW, Calgary, Alberta T2P 3N3, CA
- Business categories
- Artificial Intelligence
- Software
- Predictive Analytics
- Enterprise Software
- SaaS
- Artificial Intelligence (AI)
- Other recorded names
- Sidetrade
- Specialties
- Order-to-Cash (O2C)
- O2C Intelligence Platform
- AI-Native Finance Platform
- Aimie IQ
- Aimie Agents
- Agentic Finance
- Autonomous Finance Execution
- Enterprise AI Agents
- AI Agent Orchestration
- AI Workflow Orchestration
- Enterprise AI Governance
- AI Execution Layer
- Agent Builder Studio
- Customer AI Agents
- O2C Data Intelligence
- O2C Data Lake
- Predictive Payment Intelligence
- AI Decision Intelligence
- Domain-Specific AI
- Agentic Cash Collection
- Agentic Cash Application
- Agentic Dispute Resolution
- Agentic Credit Intelligence
- and Real-Time Financial Decisioning
- Profile identifies a recruitment agency
- No
- Reported total investment
- 7,572,105
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Sidetrade is the Order-to-Cash Intelligence Company. We ship agentic AI that finance teams run in production. Intelligence requires data. Ours is the world's largest proprietary Order-to-Cash Data Lake, growing in real time: $9 trillion in B2B transactions, 42 million buyer entities, 1.3 billion payment experiences. Aimie Agents run autonomously across the full Order-to-Cash cycle: Cash Collection, Cash…
| Field | Value |
|---|---|
| Industry | Software Development |
| Company size | 201-500 employees |
| Headquarters | Boulogne-Billancourt, Île-de-France |
| Organization type | Public Company |
| Year founded | 2000 |
| Specialties | Order-to-Cash (O2C)O2C Intelligence PlatformAI-Native Finance PlatformAimie IQAimie AgentsAgentic FinanceAutonomous Finance ExecutionEnterprise AI AgentsAI Agent OrchestrationAI Workflow Orchestration |
| Open jobs on Jobsy | 14 |
| View page |
We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.
About Sidetrade
Sidetrade (Euronext Growth: ALBFR.PA) is an AI-native company dedicated to Order-to-Cash (O2C). Its platform combines O2C applications, autonomous AI agents, and Aimie IQ, an intelligent natural-language interface that helps multinationals accelerate their cash generation, all built on SAFE, the Sidetrade Agentic Framework for Enterprise. Sidetrade operates the world's largest proprietary O2C Data Lake, built on $9 trillion in B2B transactions and millions of buying companies. We use this data to train specialized AI models that monitor, analyze, decide, and act autonomously throughout the O2C cycle. Sidetrade supports companies in 85 countries with 450 employees across Europe, North America, and Asia-Pacific.
We’re proud of our 38 nationalities, and these diverse perspectives drive our innovation, one-team culture, and customer-first mindset. Sidetrade has been positioned as a Gartner® Magic Quadrant™ Leader since 2022. We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.
Curious about Sidetrade? Catch Aimie in motion: Aimie Video
Requirements
What you will do:
- Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
- Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
- Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
- Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
- Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
- Collaborate with Marketing Ops team on the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
- Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics
- Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
- Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
- Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team
What you will bring:
- 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
- Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
- Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
- Strong ABM experience, ideally with enterprise and mid-market segments
- Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
- Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
- Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality
- Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
- Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
- Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage
Benefits
- Hybrid work model in Calgary
- Great culture – active Social Club organising regular team events and activities
- Health & wellness – medical coverage, life insurance, and other wellness programmes
- Time off – competitive paid holidays plus public holiday
- Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support
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