Inside Sales Representative - B2B

Company Description WonderFil Specialty Threads™ has grown from offering a single rayon embroidery thread line to becoming an international company with 36 unique thread lines ranging from 100wt to 3wt in cotton, polyester, rayon, metallic, and wool. The company participates in over one hundred events annually and focuses on inspiring and educating sewers, quilters, and sewists around the world. Through programs like the WonderFil Boutique Program and global “Threaducators,” WonderFil supports local shops and sewing communities with specialized thread education. WonderFil manufactures every thread line in-house, ensuring reliability and accessibility for creators at all skill levels. The company is dedicated to helping customers create memorable projects that can be treasured for generations.

Role Description The Inside Sales Representative – B2B is a full-time, on-site role based in Calgary, AB. This position is responsible for managing and growing relationships with business customers, including quilt shops, sewing machine retailers, and other partners, through proactive outreach via phone, email, and virtual meetings. Day-to-day tasks include handling inbound inquiries, generating and qualifying leads, preparing quotes, processing orders, and maintaining accurate customer records in the CRM system. The role also involves supporting account management activities, identifying upsell and cross-sell opportunities, and collaborating with marketing and operations to ensure timely deliveries and a positive customer experience. The Inside Sales Representative will work closely with internal teams to provide product information, promote educational initiatives, and help drive sales growth across assigned territories.

Key Responsibilities

• Proactively contact retail customers within assigned territories by phone and email.
• Build and maintain strong relationships with existing customers while identifying opportunities for growth.
• Keep customers informed of new products, promotions, educational programs, and company initiatives.
• Recommend products based on customers' business needs and market trends.
• Process customer orders accurately and efficiently, ensuring timely follow-up.
• Respond promptly to customer inquiries and resolve issues with professionalism and care.
• Coordinate with warehouse, sales, and marketing teams to ensure exceptional customer service.
• Maintain accurate customer records and activity within the CRM system.
• Follow up on quotations, backorders, and outstanding opportunities.

Qualifications

• 2+ years of inside sales, customer service, or account management experience.
• Excellent verbal and written communication skills.
• Strong organizational and time-management abilities.
• Comfortable making outbound calls and building customer relationships.
• Detail-oriented with excellent follow-through.
• Proficient with Microsoft Office and CRM software.
• Experience in the quilting, sewing, crafting, or textile industry is an asset but not required.

Other requirements

• Full Canadian passport
• Able to travel to shows in US occasionally
• Native or proficient in spoken and written English

What We're Looking For

• A positive, energetic, and self-motivated team player.
• Someone who genuinely enjoys helping customers succeed.
• Strong problem-solving skills and the ability to prioritize multiple tasks.
• A professional who takes ownership and delivers exceptional customer experiences.

If you're passionate about customer service, relationship building, and contributing to a growing company, we'd love to hear from you.