Marketing Coordinator

Work in a purpose driven career with MaKami College, a public post-secondary college that has been helping students for over 20 years, with locations in Edmonton and Calgary, Alberta.

MaKami College offers students in-person, online, and blended programs in Massage Therapy, Health Care Aide, Business Administrative Assistant, Medical Office Assistant, and more. Rapidly growing, we are working to expand our campuses and are continuously working to add programs to our course catalogue. We work with our team to grow and develop in areas they are passionate about, focusing on our MaKami Pillars - Leadership, Professionalism, Helpfulness, and Inspiration. MaKami team members are provided with many opportunities for professional career growth in a fulfilling and dynamic work environment.

Position Summary

MaKami College is looking for a Marketing Coordinator who loves to learn and takes real ownership of their work. Reporting into the Marketing Department, you will support the Vice President and the Marketing Manager, and serve as a key marketing contact for departments across the college. This position provides hands-on experience across digital marketing, traditional advertising, SEO, content, and events. The successful candidate will be comfortable managing multiple projects, collaborating with different teams, and contributing to a variety of marketing initiatives.

Key Responsibilities

• Support the Vice President and Marketing Manager with projects, presentations, special initiatives, preparing reports and presentations for leadership, including gathering data, building charts, and checking numbers for accuracy.
• Act as a key marketing contact for other departments, including Admissions, Student Services, and program teams, taking in requests and seeing them through to completion.
• Take ownership of assigned projects from start to finish, keeping stakeholders informed and raising issues early.
• Bring new ideas forward and look for ways to improve how the team works.
• Create monthly and campaign reports across digital and traditional channels, pulling data from GA4, ad platforms, HubSpot, media partner reports, and event results.
• Analyze marketing data to spot trends, explain what is working and what is not, and turn the numbers into clear takeaways.
• Work with Admissions to report on which channels and campaigns are generating leads and applications.
• Create UTM tracking links and check that forms and conversions are tracking correctly.
• Coordinate the production of marketing materials across print and digital, including brochures, program sheets, posters, signage, and ads.
• Write and edit copy for the website, ads, print materials, email, and social media.
• Support social media by scheduling posts, gathering content, and monitoring engagement.
• Help ensure all marketing materials follow MaKami brand guidelines.
• Coordinate marketing support for open houses, info sessions, career fairs, and community events, including booth materials, signage, and promotional items.
• Support sponsorship and partnership activations, and track partner deliverables such as signage, ad placements, and event appearances.
• Coordinate photo and video shoots with students, staff, and vendors.
• Coordinate traditional and out-of-home advertising (e.g., radio, transit, billboards, digital screens, print) with media partners, including deadlines and creative specs.
• Support Google Ads and Meta Ads campaigns with ad copy variations, assets, and tracking links.
• Track ad spend across all channels against approved budgets and flag any variances.
• Update WordPress content, including program pages, event listings, news/blog posts, and landing pages, and QA pages and forms before launch.
• Handle on-page SEO basics and monitor Google Search Console for issues to flag to the Marketing Manager.
• Keep HubSpot data clean, and build and QA marketing emails.
• Maintain marketing, advertising, and event calendars, and flag upcoming deadlines to the team.
• Keep marketing contracts organized and track renewal dates, deliverables, and payment terms.
• Maintain a centralized asset and campaign library, including what ran, where it ran, and when.
• Track tasks in Asana or Microsoft Planner, and coordinate with agencies, printers, and media partners on routine deliverables.
• Assist with light graphic design or asset touch-ups, if skilled in this area.

Qualifications

• 1 to 3 years of experience in marketing coordination or a similar marketing role.
• Diploma or degree in Marketing, Communications, Business Administration, or a related field, or equivalent practical experience.
• Solid understanding of digital marketing, traditional marketing, SEO, and core marketing principles.
• Experience coordinating marketing materials, print production, or events.
• Hands-on experience with GA4, WordPress, and HubSpot or a similar CRM.
• Familiarity with social media platforms and scheduling tools.
• Experience with media partners, Google Ads, or Meta Ads Manager is an asset.
• Comfortable working with data: able to read reports, spot trends, and explain what the numbers mean.
• Strong Excel or Google Sheets skills, including pivot tables, charts, and basic budget tracking.
• Comfortable using AI tools such as ChatGPT or Claude.
• A strong sense of ownership: you follow through, take initiative, and do not wait to be asked.
• A genuine love of learning and a desire to grow your marketing career.
• Confident working with people across departments and building positive working relationships.
• Strong written communication skills and excellent attention to detail.
• Organized and able to manage multiple priorities and deadlines.
• Graphic design skills (Canva, Adobe Creative Suite) are a plus but not required.

Why Join Our Team

This role is built to help you grow. You will work closely with senior marketing leaders, get hands-on experience across every area of marketing, and see how strategy turns into results. As you build your skills and show what you can do, you will take on bigger projects and more responsibility. We will invest in your development, and we want you to bring your ideas to the table.

Perks & Benefits:

• Health Spending & Lifestyle Accounts
• Educational Allowance for Professional Development
• Emergency Allowance for Unexpected Needs
• Free Massages at Our Student Clinic
• Discounts on College Programs & Courses
• Staff Discount in College Store
• On-Site Gym Access
• Free Parking

Qualified candidates should reply to this ad with their cover letter and resume. This position will remain open until a suitable candidate is found. We thank all applicants for their interest, but only those who meet our criteria will be contacted to continue in our process.