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Posted 2 months ago

Marketing Manager, GCI

@ Toromont Cat

Concord, Ontario

Full-time6+ years experience
Apply now
SIGNALS

Overview

Toromont Cat is hiring a Marketing Manager to drive revenue growth and market share across all segments, partnering with regional VPs, Sales leadership and Caterpillar industry teams. The role covers marketing strategy, go-to-market execution, pricing and inventory planning, market analysis and KPI reporting. The posting states a full-time permanent position with a salary of $90,000 to $112,000 plus an annual performance bonus.

Responsibilities:

  • Develop and monitor marketing strategy and communication plan
  • Partner with Caterpillar industry teams and Caterpillar Financial
  • Perform market analyses on competitors, pricing and customer needs
  • Develop pricing and inventory strategies with Sales Operations
  • Track KPIs and optimize marketing investments for ROI

Requirements summary:

  • Bachelor's degree in marketing, communications, engineering or related field
  • 6 to 8 years of working experience
  • Knowledge of B2B marketing and go-to-market frameworks
  • Experience with CRM and marketing automation platforms
  • Strong data analysis and KPI tracking skills

Tools & skills

Benefits mentioned

Health insuranceDentalVisionLife insuranceDisability insuranceRetirement planTuition support
Source and dates

Employer career site / ATS feed · ultipro

Employer posting date
2026-09-16
First seen by our source
2026-10-08
Source record updated
2026-11-06

These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.

Job details

SeniorityMid level
DepartmentMarketing
Experience6+ years
Hours per week40 (estimated)
Work settingOffice
PositionMostly sitting
Physical demandsphysical low · computer high
LanguagesEnglish
EducationBachelor’s degree (required)
Fields of studyMarketing, Communications, Engineering
Perks mentionedRetirement plan, Performance bonus, Stock or equity, Employee discount

Summary and details written by AI from the posting; the employer’s posting is the authority.

Toromont Cat

Saved company profile

Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.

Bâtissons l'avenir ensemble! - Let's Build Tomorrow Together!

Full company description

Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel. Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX : TIH), une société à croissance diversifiée cotée en bourse qui a été incorporée en 1963. Notre priorité est d’offrir à nos clients des solutions qui contribuent au succès de leur entreprise. Avec plus de 300 modèles de machines et d’accessoires spécialisés dans la gamme de produits Cat, une multitude d’équipements connexes et de partenaires technologiques, un service varié et des options de location, nous pouvons répondre à vos besoins, quelque soit la tâche à accomplir. Toromont Cat is your Cat Dealer in Manitoba, Ontario, Quebec, New Brunswick, Nova Scotia, P.E.I., Newfoundland and Labrador, and Nunavut. We are dedicated to supplying and servicing new and used equipment, delivering a superior customer experience and exceptional product support to the markets we serve. Established in 1993, Toromont Cat is a division of Toromont Industries (TSX: TIH), a publically traded, diversified growth company incorporated in 1963. We are focused on offering our customers solutions aimed at making their business more successful. With over 300 machine models and specialized attachments in our Cat equipment product line, a host of allied equipment and technology partners, and varied service and rental options, regardless of your needs or the job at hand, we strive to be your first choice. For more information please visit www.toromontcat.com

LinkedIn followers
58,239
People associated on LinkedIn
4,032
Reported office locations
  • 3131 Hwy 7 West, Concord, Ontario L4K 1B7, CA
  • 5001 Trans-Canada Hwy, Pointe-Claire, Qc H9R 1B8, CA
  • 175 Akerley Blvd, Dartmouth, Nova Scotia B3B 3Z6, CA
  • 140 Inksbrook Dr, Winnipeg, Manitoba R2R 2W3, CA
  • 165 Urquhart Crescent, Fredericton, New Brunswick E3B 8K4, CA
  • 82 Kenmount Rd, St John’s, Newfoundland and Labrador A1B 3R1, CA
  • 27-71 Nuvua St, Rankin Inlet, Nunavut X0C, CA
  • 130 Sherwood Rd, Charlottetown, Prince Edward Island C1E 0E4, CA
Business categories
  • Construction
  • Machinery Manufacturing
  • Building Material
  • Mining
Other recorded names
  • Toromont Cat
Specialties
  • Construction
  • Mining
  • Power Systems
  • Paving
  • Truck
  • Agriculture
  • Lift
  • Crushing & Screening
  • Machine Control
  • Governmental
  • exploitation minière
  • Production d'énergie
  • asphaltage
  • chariot élévateur
  • concassage
  • grands travaux
  • technologie d'assistance
  • and camion
Profile identifies a recruitment agency
No
Reported total investment
0

Currency and observation date were not supplied; this is not a current valuation or a funding round.

Toromont Cat est le concessionnaire Caterpillar autorisé au Manitoba, en Ontario, au Québec, au Nouveau-Brunswick, en Nouvelle-Écosse, à l’Île-du-Prince-Édouard, à Terre-Neuve et Labrador et au Nunavut. Nous nous spécialisons dans l’approvisionnement et l’entretien d’équipement neuf et usagé appuyés par un service après-vente exceptionnel. Créée en 1993, Toromont Cat est une division de Toromont Industries (TSX…

FieldValue
IndustryMachinery Manufacturing
Company size1,001-5,000 employees
HeadquartersConcord, Ontario
Organization typePublic Company
Year founded1993
SpecialtiesConstructionMiningPower SystemsPavingTruckAgricultureLiftCrushing & ScreeningMachine ControlGovernmental
Open jobs on Jobsy260
LinkedInView page
Job description

Toromont Cat is looking for a Marketing Manager to serve as a strategic partner to the business and a key driver of our growth initiatives. He/she will bring a passion for marketing strategy, demand generation and go‑to‑market execution, with a proactive desire to collaborate closely with regional VPs, Sales leadership and our corporate marketing team. The Marketing Manager will play a critical role in accelerating revenue growth, strengthening our market presence and expanding market share across all segments.

Job Type: Full-time, Permanent

Compensation: $90,000 to $112,000

Our Workplace Total Rewards:

  • Industry leading safety culture where your wellness is the top priority
  • Affiliation of working with a “best in class” organization and the global “Caterpillar” brand
  • Access Learning and Development and Educational Assistance
  • Compensation program that includes:
    • Competitive salary, annual performance bonus and salary review
    • Pension Plan with Company match at 100%
    • Employee Stock Purchase Plan with Company match
    • Group Savings Plans
    • Disability coverage (short and long-term)
    • Employee / Family Assistance Program with access to leading medical experts
    • Employee / Family Healthcare coverage (health, drug, dental, vision, out of country, and life insurance)
    • Exclusive employee deals, discounts and perks with our Toromont partners

A Typical Day at Work:

  • Develop, execute and monitor the marketing strategy and communication plan to achieve revenue growth and market share objectives while ensuring full alignment and synergy with the Caterpillar industry teams.
  • Partner with Caterpillar industry teams, including Caterpillar Financial, to ensure shared objectives, coordinated marketing and business plans, secured funding for initiatives, and clear accountability across all programs. Act as the primary liaison to maintain synergy between divisional priorities and enterprise strategies.
  • Perform on-going market analyses to assess competitor positioning, pricing and sales strategies, monitor evolving customer needs and industry trends to inform marketing strategy and go-to-market plans.
  • Develop and implement pricing and inventory strategies that support growth objectives and market leadership. Collaborate with Sales Operations and key stakeholders on pipeline and inventory planning to enable successful execution of marketing initiatives. Provide guidance on stocking locations based on growth plans and market opportunities, ensuring decisions are driven by forward-looking insights rather than historical patterns.
  • Collaborate closely with sales leadership and Toromont stakeholders across all regions to drive growth initiatives, strengthen alignment between marketing and sales and enhance lead management practices for improved conversion and pipeline velocity.
  • Track key performance indicators, report on marketing effectiveness and optimize marketing investments to maximize ROI and business impact.

Requirements:

  • Bachelor’s Degree in Marketing, Communications, Engineering or another related discipline

  • Working experience 6 - 8 years
  • Knowledge on B2B marketing strategies and go‑to‑market (GTM) frameworks
  • Experience collaborating with Sales Operations and cross‑functional teams
  • Understanding of pricing models and inventory planning
  • Competitive intelligence and market research methodologies
  • Strong data analysis skills and KPI tracking capabilities
  • Experience with CRM and marketing automation platforms
  • Familiarity with industry trends and the Caterpillar product portfolio
  • Experience with budget management and ROI optimization

About Toromont Cat

With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.

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