Sales Coordinator

Inside Sales Coordinator

Founded in 1989, AFD Petroleum is a leading independent supplier of fuel, lubricants, and storage solutions across Alberta, B.C., Yukon, and Alaska. With over three decades of experience, we’re committed to delivering reliable service, innovative solutions, and lasting value, centered on our people, our customers, and our communities.

Job Summary

The Inside Sales Coordinator is the operational backbone of our sales team. You’ll keep our CRM accurate and useful, prepare and check customer quotes and bid pricing, track market and competitor pricing across our regions, and take an active role in growing lubricants sales by reaching out to current customers and warm leads.

This is a hands-on role that blends organization, pricing accuracy, and direct customer contact. Beyond generating new opportunities, you’ll play a key part in keeping our existing customers happy and loyal by staying in touch, catching issues early, and protecting the accounts we’ve worked hard to build. It’s a strong fit for someone who is comfortable on the phone, detail-oriented with data and numbers, and motivated by helping a sales team hit its targets.

Schedule: Monday to Friday, 8:00 AM – 5:00 PM

Full-Time, In-Office

Why AFD

• Health benefits: medical, dental, vision, life insurance, disability, AD&D, because we believe in taking care of yourself.
• Employee fuel discount.
• Paid orientation and training.
• Personal/sick paid days and a monthly lunch & learn.

What You Will Do Day-to-Day

Sales team support

• Prepare customer quotes, proposals, and bid pricing schedules using pricing approved by the Supply Team, and route each quote for review before release.
• Prepare account summaries, pricing sheets, and sales materials as needed.
• Track opportunities through the pipeline and flag next steps and stalled deals.

Pricing and quoting

• Check quotes and bid pricing against current market levels, and send any pricing that appears above or below market to the Supply Team before it goes out.
• Complete the pricing forms and fee schedules in RFP and tender submissions, and confirm that the figures match the approved pricing and the bid requirements.
• Keep a log of customer price changes for bulk and cardlock accounts, recording the effective date, the approver, and the reason for each change.
• Send price change notices and contract pricing updates to customers once the Supply Team or management has approved them.
• Pass customer pricing questions and disputes to the right person, and track them until they are resolved.

Market intelligence

• Keep a working knowledge of market conditions in AFD’s regions, including prices.
• Track competitor pricing using published market data, public postings, and information from the sales team and customers, and keep a record of it.
• Collect win/loss information on quotes and tenders, including the price gap where it is known, and report trends to the Sales and Supply Teams.
• Prepare regular market updates for the sales team so they understand current price movements and the factors driving them when they talk to customers.

CRM data and workflows

• Own the accuracy and completeness of customer records, activity logs, and pipeline data in the CRM.
• Enter and update approved customer pricing, discounts, and contract terms in AFD’s CRM and billing systems, and check the entries for accuracy.
• Maintain and improve sales workflows, reminders, and reporting so nothing falls through the cracks.
• Produce regular activity and pipeline reports for sales leadership.

Cross-marketing lubricants

• Call current fuel and lubricants customers to identify cross-sell and upsell opportunities in our lubricants lineup.
• Follow up on warm leads and marketing-generated inquiries to qualify interest and book opportunities for the sales team.
• Log outcomes, schedule follow-ups, and hand off qualified opportunities cleanly to outside sales.

Customer retention

• Conduct regular check-in calls with existing accounts to maintain relationships and reinforce AFD’s value.
• Monitor accounts for warning signs (declining order volume, service issues, lapses in contact) and escalate at-risk accounts to the sales team before they’re lost.
• Follow up promptly on customer concerns and coordinate with internal teams to resolve them.
• Support renewals, re-engagement of dormant accounts, and customer satisfaction follow-ups.

What You Need to Succeed

Education

• High school diploma required.
• Post-secondary diploma or degree in Business, Commerce, or a related field preferred.

Experience

• 2–5 years of experience in a sales support, inside sales, customer service, or coordinator role. B2B and/or industrial experience is an asset.

Other skills (knowledge)

• Comfortable and confident making outbound calls to existing customers and warm leads.
• A relationship-first mindset with a genuine focus on keeping customers satisfied and loyal.
• Strong organizational skills and attention to detail, with a track record of keeping data clean and accurate.
• Comfortable working with market data and spreadsheets.
• Working proficiency with CRM software, Microsoft Dynamics 365 Business Central, and Microsoft 365.
• Clear, professional communication, written and verbal.

As part of the interview process, all candidates will undergo pre-employment checks. If an offer is extended, it will be contingent upon the successful completion of pre-employment requirements, including a criminal record check and employment reference verification.

At AFD, our corporate culture reflects our ongoing commitment to both our customers and our people. We believe that people are our greatest asset, and as such, we promote a safe and friendly workplace, encouraging open communication, teamwork, and personal growth. Our team is essential for our success now and in the future.

AFD Petroleum is an equal opportunity employer. We serve communities across Western and Northern Canada, and we believe our team is stronger when it reflects them. We encourage applications from Indigenous peoples, women, persons with disabilities, racialized people, 2SLGBTQI+ people, and people of all backgrounds. All qualified candidates will be considered without regard to any characteristic protected by applicable human rights law. Accommodations are available at every stage of the hiring process. Please contact [email protected].

Thank you for your interest in AFD Petroleum. We review every application and will contact candidates selected for an interview.