Manager, Regional Marketing

Rohit Homes is Canada's design-led homebuilder. With nearly 40 years of history, 7,500+ homes delivered, and a national portfolio spanning Saskatoon, Regina, Edmonton, Calgary, Ottawa, and beyond, we are evolving from a great builder into a brand people are proud to own. Our Designer Interiors™ — now curated in partnership with our interior design partner — turn our homes from places to live into expressions of identity.

Saskatchewan is a steady, dependable engine within the 2026 plan. Our plan calls for a disciplined ~17% step-up from 2025 growth — across communities including Brighton, Aspen Ridge, Westerra, Parkridge, and Warman in Saskatoon, and Rosewood and The Towns in Regina. We're looking for a Regional Marketing Manager to own the marketing engine behind that number.

The Role

Reporting to the Director of Marketing, the Regional Marketing Manager, Saskatchewan is the hands-on operator behind Rohit Homes' performance in the Saskatchewan metro. You'll take the national strategy and make it real on the ground — in our sales centres, showhomes, campaigns, realtor toolkits, digital channels, and community activations.

This is a commercial marketing role. Your #1 priority is Saskatchewan's sales number. You'll work shoulder-to-shoulder with the Saskatchewan Sales Manager — who owns pricing, the sales team, and the sales floor — to keep the pipeline healthy, equip realtors to sell with confidence, and protect Rohit's brand and pricing discipline in every execution.

Core Responsibilities

1. Sales Performance: The #1 Priority

Own the tactical marketing work required to keep Saskatchewan's SSC plan on track, week by week. Your calendar is built around the sales number first.

• Partner with the Saskatchewan Sales Manager in a structured weekly operating rhythm to review pipeline health, absorption, inventory aging by community, and product-mix performance; deploy marketing responses fast.
• Own the 2026 Saskatchewan marketing plan, budget, and tactical calendar — mapped community-by-community to the SSC plan and the start/closing timing for each project.
• and production agencies to deliver collateral, advertising, signage, renderings, and digital assets on time, on brand, and on budget.
• Ensure every sales centre, showhome, hoarding, and community touchpoint in Saskatchewan is fully branded, merchandised, and experientially on-standard — in coordination with the Sales Manager who operates them day-to-day.
• Track campaign and tactic performance weekly; reallocate spend toward what's working and kill what isn't.

2. Realtor Enablement & Sales Support

Equip the realtor partner network in Saskatchewan (Internal Realtor Partners / External Realtor Partners) with the tools, stories, and confidence to sell Rohit homes emotionally — not rationally. The Sales Manager owns the realtor relationship; you equip it.

• Localize the national realtor toolkit (Designer Interiors™ narratives, pricing stories, product one-pagers, lookbooks) for Saskatchewan communities and product mix.
• Deliver regular realtor training content, showhome walk-through materials, and lunch-and-learn sessions — in partnership with the Sales Manager who leads realtor-facing delivery.
• Work with the Sales Manager to maintain a feedback loop from realtors into the marketing plan — surfacing objections, winning stories, and competitive intel fast enough to act on them.
• Contribute to the national Realtor Satisfaction / Advocacy measurement program once the Director of Marketing rolls it out

3. Designer Interiors™ and Interior Design Partner Rollout (Saskatchewan Execution)

Be the Saskatchewan steward of the Designer Interiors™ program and our interior design partner partnership rollout during the 2026–2028 transition.

• Lead Saskatchewan’s Designer Interiors™ narrative — amplifying the newest generation of interiors.
• Coordinate photography, videography, virtual tours, and digital merchandising for every new Designer Interior release in Saskatchewan showhomes.
• Ensure sales centres, showhomes, and marketing assets visibly reflect the brand evolution and our interior design partner's design authority.
• Feed regional learnings (what resonates, what confuses, what converts) back to the Director of Marketing to refine the national rollout.

4. My Rohit Home App and Direct-to-Consumer (DTC) Contribution

Support the national DTC build by driving Saskatchewan-level adoption of the My Rohit Home App among buyers and realtors, contributing to the divisional milestones of one DTC sale by January 1, 2027 and 30%+ of sales through the channel by 2030.

• Ensure Saskatchewan inventory imagery, and content in the App are always current, accurate, and visually consistent with the brand.
• Drive App downloads, active users, and in-App engagement through local campaigns, sales centre activations, and realtor enablement.
• Partner with Enterprise Marketing and the Technology Transformation team to test, refine, and localize DTC flows for the Saskatchewan market.
• Feed field insight — friction points, objections, realtor concerns — back into product iterations.

5. National Marketing Strategy Contribution

Participate, under the leadership of the Director of Marketing, in shaping and sharpening the national marketing strategy. You are a voice from the field, not a passive recipient.

• Contribute Saskatchewan market intelligence, buyer insight, and competitive context to national planning, campaign development, and brand reviews.
• Support cross-regional initiatives (the multi-phase brand campaign, Designer Interiors™ refresh, DTC rollout) with local execution and Saskatchewan-specific adaptation.
• Champion consistency: ensure Saskatchewan does not drift from national brand, tone, and visual standards, even under commercial pressure.

6. Regional Insight, Reporting & Budget Discipline

• Manage the Saskatchewan marketing budget with discipline — forecasting, tracking, and reporting spend against SSC outcomes, not activity.
• Deliver weekly and monthly marketing performance reporting to the Director of Marketing and Saskatchewan Sales Manager in commercial terms (demand quality, cost per qualified lead, conversion contribution, incentive reliance).
• Monitor competitors, resale market dynamics, and Saskatchewan-specific demand signals; translate what you see into recommended actions.

What You Bring

• 6–10 years of marketing experience, with meaningful time in a commercial, sales-adjacent role — ideally in homebuilding, real estate, premium retail, hospitality, or another design-led, high-consideration category.
• A demonstrated track record of owning a regional marketing number and moving it — not just running campaigns.
• Proven ability to work shoulder-to-shoulder with a sales leader under pressure without stepping on their lane.
• Strong tactical chops: you can brief an agency, write copy, review a render, pull a media report, and fix a sales centre display — in the same day.
• Fluency in realtor or channel-enabled sales models; comfort operating in a manufacturer-to-dealer-style marketing function.
• Strong digital marketing foundations: performance media, SEO/SEM, CRM, email, social, analytics, and an understanding of how apps and DTC funnels work.
• Exceptional brand and taste judgement; you protect the line between "on-brand" and "nearly on-brand."
• Budget ownership experience with a bias to ROI and margin.
• Strong written and verbal communication; comfortable briefing executives and coaching realtor partners in the same week.
• Saskatchewan market knowledge is a significant asset.
• Post-secondary education in marketing, business, communications, or a related discipline. CHBA/real estate industry credentials are a plus.

How You Work

Rohit is a Bold company. We expect Rohitians to be unwavering, risk-taking, uncompromising, entrepreneurial, unafraid, and unexpected. For this role specifically, we are looking for someone who is:

• Assertive and confident, with a bias to action.
• Curious and smart — hungry for why sales moved, not just how much.
• Approachable and honest with realtors, agency partners, and sales teams.
• Knowledgeable about the product and the buyer — deeply enough to make fast calls without a committee.

What You’re Measured On

Three KPIs. All outcomes, not activity. All mirroring the Director of Marketing’s national priorities through your Saskatchewan seat.

• Brand-led pricing confidence. Demonstrated improvement in design association and willingness-to-pay signals among Saskatchewan buyers and realtors. Your marketing does the work that discounts shouldn’t have to.
• Demand quality & conversion efficiency. Qualified lead-to-contract conversion improves versus the 2025 baseline by end of Q4 2026. If the pipeline is full of the wrong buyers, that’s a marketing problem — and yours to fix.
• Realtor enablement & advocacy. Saskatchewan’s realtor network sells Rohit with conviction. Measured through marketing tool adoption, brand message consistency, and realtor satisfaction as defined in the divisional plan.

Why Rohit

• You'll join a company in the middle of a real brand transformation — not a cosmetic one.
• You'll work directly with a national Director of Marketing and a senior Sales Manager who expect — and reward — ownership.
• You'll partner with one of Canada's most respected interior designers our interior design partner on a rollout that will define our next decade.
• You'll help shape a Direct-to-Consumer home-buying experience that doesn't yet exist in Canadian homebuilding.
• We're Bold: unwavering, entrepreneurial, unafraid, unexpected. If that sounds like you, you'll fit in fast.