Posted 17 days ago
Senior Manager, Performance Insights & Portfolio Strategy
@ Village Farms International
Overview
Village Farms International is hiring a Senior Manager, Performance, Insights & Portfolio Strategy to lead commercial performance reporting, market intelligence and portfolio strategy. The role builds and coaches a team, partners with Sales, Marketing, Finance and Supply, and requires in-office work in Montreal, QC, Huntingdon, QC or Delta, BC.
Responsibilities:
- Own recurring commercial performance reporting and insights
- Build and maintain a balanced portfolio strategy
- Monitor competitors and assess market impact
- Collaborate with cross-functional teams on portfolio decisions
- Lead, coach and develop a performance and insights team
Requirements summary:
- Bachelor's degree in business, commerce, marketing, analytics or supply chain
- 7+ years in commercial strategy, sales operations or portfolio management
- Experience leading and developing a team
- Experience with retailers, distributors or provincial boards
- Advanced analytical skills and Excel, Power BI proficiency
- Knowledge of Canadian cannabis market is an asset
Tools & skills
Benefits mentioned
Source and dates
Employer career site / ATS feed · adp
- Employer posting date
- 2026-10-22
- First seen by our source
- 2026-10-22
- Source record updated
- 2026-11-07
These dates describe the source record, not a live verification that the employer is still hiring. Check the original posting.
Job details
| Seniority | Senior |
| Department | Business operations |
| Experience | 7+ years |
| Manages people | Yes |
| Hours per week | 40 (estimated) |
| Work setting | Office |
| Position | Mostly sitting |
| Physical demands | physical low · computer high |
| Languages | English |
| Education | Bachelor’s degree (required) |
| Fields of study | Business, Commerce, Marketing, Analytics, Supply chain |
| Perks mentioned | Tuition support |
Summary and details written by AI from the posting; the employer’s posting is the authority.
Village Farms International
Saved company profile
Historical company information from a saved The Jobs API profile (LinkedIn/Crunchbase fields). It is not live-verified; figures may have changed. Missing values remain unknown.
It Takes A Village
Full company description
Village Farms International, Inc. (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, built on decades of Controlled Environment Agriculture expertise and a foundation as one of North America’s longest-standing produce operations. Village Farms operates high-performing brands in regions globally: In Canada, its portfolio includes Pure Sunfarms, Soar, Super Toast, The Original Fraser Valley Weed Co., Tam Tams, Promenade, and Pure Laine; in the United States, CBDistillery is one of the country’s most trusted hemp-derived wellness brands; in the Netherlands, Leli Holland is one of only ten licensed cultivators in the government’s regulated cannabis program; and the company serves international medical cannabis markets through EU GMP-certified exports. Beyond cannabis, the company operates Village Farms Clean Energy (VFCE), a clean energy division that transforms landfill gas into renewable natural gas, and also holds an equity interest in Vanguard Food LP, a joint venture pursuing strategic acquisitions to build a premier branded food platform.
- LinkedIn followers
- 9,545
- People associated on LinkedIn
- 177
- Reported office locations
- 90 Colonial Center Pkwy, Lake Mary, Florida 32746, US
- Business categories
- Consumer Goods
- Cannabis
- Farming
- Renewable Energy
- Agriculture
- Retail
- GreenTech
- Wellness
- Food and Beverage
- Plant-Based Foods
- AgTech
- Other recorded names
- Village Farms International
- Village Farms International Inc.
- Specialties
- botanicals
- produce
- greenhouse growing
- cannabis
- cbd
- and controlled environment agriculture
- Profile identifies a recruitment agency
- No
- Reported total investment
- 280,534,131
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Village Farms International, Inc. (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, built on decades of Controlled Environment Agriculture expertise and a foundation as one of North America’s longest-standing produce operations. Village Farms operates high-performing brands in regions globally: In Canada, its portfolio includes Pure Sunfarms, Soar, Super…
| Field | Value |
|---|---|
| Industry | Manufacturing |
| Company size | 1,001-5,000 employees |
| Headquarters | Lake Mary, Florida |
| Organization type | Public Company |
| Year founded | 1989 |
| Specialties | botanicalsproducegreenhouse growingcannabiscbdand controlled environment agriculture |
| Open jobs on Jobsy | 34 |
| View page |
Village Farms International (Nasdaq: VFF) is a vertically integrated global leader in cannabis and plant-based consumer packaged goods, and sustainable innovation. As one of North America’s longest-standing produce operators built on decades of expertise, we’re a company where growers, innovators, and creators come together to shape the future of high performing plant-based brands, globally.
Joining Village Farms means joining a global team built on purpose, integrity, and ambition. Here, we grow people, ideas and possibilities.
The Opportunity
The Senior Manager, Performance, Insights & Portfolio Strategy leads commercial performance management, business insights, and portfolio strategy to strengthen revenue, margin, and portfolio performance. This role translates sales, market, and competitive data into clear priorities and actions that help Sales and cross-functional teams execute effectively in market. The role leads a team responsible for performance reporting, market and competitive intelligence, and portfolio strategy, and partners with Sales, Marketing, Demand, Supply, Finance, and Business Intelligence to align decisions with business objectives, market opportunities, financial targets, and operational realities.
This is an IN-OFFICE position, can be located in either Montreal, QC; Huntingdon, QC; or Delta, BC.
What You'll Do
Commercial Performance & Business Insights
- Own recurring commercial performance reporting across revenue, volume, margin, product, customer, channel, and market measures, ensuring leaders have a consistent view of results.
- Translate performance results, trends, and variances into clear insights, recommendations, and priorities for Sales and cross-functional leadership teams.
- Partner with Sales leaders to identify performance gaps, execution opportunities, and corrective actions that improve commercial outcomes.
- Establish reporting routines and performance reviews that connect results to business priorities, accountability, and follow-through.
Portfolio Strategy & Optimization
- Build and maintain a balanced portfolio strategy aligned with growth, profitability, innovation, assortment, price positioning, and portfolio-health objectives
- Identify opportunities to increase revenue, improve margin, strengthen competitiveness, and better meet customer and consumer needs.
- Recommend portfolio actions related to new launches, optimization, rationalization, pricing, pack sizes, channels, and market opportunities.
- Evaluate portfolio performance and lifecycle considerations to focus investment and resources on the opportunities with the greatest business impact.
Market & Competitive Intelligence
- Monitor competitor launches, assortment changes, pricing movements, promotions, positioning, and broader market developments
- Assess the potential and actual impact of competitive price moves and market changes on the company’s portfolio, commercial plans, and performance.
- Synthesize market, retailer, syndicated, and internal data into practical implications for portfolio, pricing, and commercial priorities.
- Create regular market and competitive updates that help leaders anticipate risks, identify opportunities, and make timely decisions
- Commercial Planning & Cross-Functional Execution
- Collaborate with Marketing, Demand, Supply, Finance, Sales, and other partners to align portfolio decisions with financial targets, inventory realities, operational capabilities, and business priorities.
- Work with the Business Intelligence team to develop dashboards, tools, and reporting routines that improve visibility into sales execution, portfolio performance, market trends, and opportunities.
- Translate strategic portfolio priorities into clear commercial actions, decision points, and execution requirements for cross-functional teams.
- Support planning cycles and priority-setting by bringing together performance, market, financial, and portfolio perspectives into a consistent fact base.
Leadership & Capability Development
- Build, lead, coach, and develop a high-performing team across performance reporting, insights, and portfolio strategy.
- Set clear objectives, priorities, accountabilities, and ways of working that strengthen execution quality and consistency.
- Develop team capability in commercial analysis, storytelling, strategic thinking, portfolio management, and stakeholder partnership.
- Build scalable processes, tools, and operating rhythms that improve the quality, speed, and impact of commercial insights and decision support.
Other Responsibilities - Perform other duties and support evolving business priorities as assigned.
What You Bring
- Bachelor’s degree in business, commerce, marketing, analytics, supply chain, or a related field.
- 7+ years of relevant experience in commercial strategy, sales operations, business insights, portfolio or category management, or a comparable role, including experience leading and developing a team.
- Experience in cannabis, consumer packaged goods, retail, or another fast-moving industry;
- Experience with retailers, distributors, provincial boards, or other complex commercial partners; experience with portfolio optimization, pricing strategy, revenue growth management, market or syndicated data, or commercial planning.
- Strong commercial and financial acumen across revenue growth, margin, pricing, and portfolio profitability; advanced analytical skills
- Proven ability to translate complex data into clear recommendations; experience with performance reporting, portfolio strategy, assortment planning, product lifecycle management, competitive intelligence, and market dynamics; proficiency in Excel, Power BI, or comparable reporting tools
- Strong communication, prioritization, project management, problem-solving, and execution skills.
- Knowledge of the Canadian cannabis market and regulatory environment is an asset
Life at Village Farms
We believe It Takes A Village ® and we mean it.
It shows up in how we support each other, how we innovate, and how we win as a team.
Our values guide every decision we make:
Versatility | Innovation | Leadership | Loyalty | Accountability | Grit | Entrepreneurship
What you do here matters - to our people, our products, and the customers we serve.
We’ve got you covered with company-paid comprehensive benefits and education assistance to support your growth.
Ready to Grow With Us?
If you want to be part of something that has real impact - we’d love to meet you.
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