When we first sowed the seed for what was to become Fresh Direct Produce, our intention was to introduce an unparalleled service providing cost-effective selection of the best produce the world has to offer. We wanted to provide the fruits and vegetables that will go on the table in homes and restaurants, to nourish the body and soul. Our vision is to be a healthy difference in people's lives through food that is the basis for celebration and bonding, and a connection to…
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Making a Healthy Difference!
Full company description
When we first sowed the seed for what was to become Fresh Direct Produce, our intention was to introduce an unparalleled service providing cost-effective selection of the best produce the world has to offer. We wanted to provide the fruits and vegetables that will go on the table in homes and restaurants, to nourish the body and soul. Our vision is to be a healthy difference in people's lives through food that is the basis for celebration and bonding, and a connection to each other's communities and heritage. Over the last 15 years we have tended to this vision, and it is our commitment to the future.
When we started, we were 11 people and two trucks serving our local community. Today we have grown to over 220 people and a fleet of 26 trucks that operate out of three distribution centers (two in Vancouver, one in Calgary). In order to deliver the best quality freshness to our customers, timing and conditions are critical. Our operations are supported by advanced data sensors and logistics systems to get things to where they need to go quickly; as well as large climate-controlled ripening rooms, for when things just need a little more time. Along every step of the way, our knowledgeable team works hard to ensure that the food on your table is deliciously fresh and nutritious. Beginning with our global buyers, to the logistics planners, warehouse workers, inspectors and managers, and ending with the driver that delivers pallets of fresh produce to the loading bays of large chain stores or the backdoor of a neighbourhood grocer; everyone plays a vital part. On the inside, it is a complex operation, from the outside it's just Simply Fresh®.
LinkedIn followers
7,769
People associated on LinkedIn
213
Reported office locations
888 Malkin Avenue, Vancouver, BC V6A 2K6, CA
931 28th Street NE, Calgary, AB T2A 7X1, CA
Other recorded names
Fresh Direct Produce Ltd.
Specialties
Tropical
Ethnic
Exotic
and Organic Fruits and Vegetables available all year round
Wholesale Distribution
and Fresh convenience packaging!
Profile identifies a recruitment agency
No
Industry
Food & Beverages
Size
201-500 employees
Headquarters
Vancouver, BC
Organization type
Privately Held
Year founded
2003
Specialties
TropicalEthnicExoticand Organic Fruits and Vegetables available all year roundWholesale Distributionand Fresh convenience packaging!
Fresh Direct Produce has 5 open jobs in Canada as of November 6, 2026. Top locations: Vancouver and Calgary.
Candidates need warehouse experience (one year preferred), forklift or powerjack experience as an asset, and the ability to lift up to 50 lbs. Produce knowledge, comfort working in coolers, and a strong teamwork attitude are also wanted.
1+ YOECandidates need about one year of warehouse experience (preferred), the ability to lift up to 50 lbs, and comfort working in and out of coolers. Power Jack experience is an asset, along with teamwork and knowledge of workplace safety.
Warehouse operations, Food safety, Heavy lifting, Teamwork
Candidates need ride-on pallet jack experience, the ability to lift up to 50 lbs, and comfort working in and out of coolers. Knowledge of workplace safety and strong teamwork are also expected.
2+ YOEFresh Direct Produce needs candidates with at least two years of buying or selling experience in fresh produce, plus a business or related diploma or degree, or equivalent industry experience. Strong negotiation, analytical and organizational skills are required.
Procurement, Sales, Upselling, Inventory management, Negotiation, Problem solving
Fresh Direct Produce needs fluent English, reliable access to a vehicle, and ideally one year of hands-on fresh produce experience. Candidates need strong relationship and business writing skills, Microsoft Office literacy, and the ability to lift up to 30 lbs.