Willful was founded as an alternative to traditional estate planning, and it allows Canadians to make end-of-life arrangements quickly and easily. Customers are guided through entering basic information including their name and date of birth, as well as the names of their beneficiaries. When the customer is finished filling out details about property, gifts, and beneficiaries, Willful generates a document (or documents depending on the package selected) and provides…
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Building a suite of estate planning products for Canadian consumers
Full company description
Willful was founded as an alternative to traditional estate planning, and it allows Canadians to make end-of-life arrangements quickly and easily. Customers are guided through entering basic information including their name and date of birth, as well as the names of their beneficiaries.
When the customer is finished filling out details about property, gifts, and beneficiaries, Willful generates a document (or documents depending on the package selected) and provides instructions for how to make it legally binding by having it signed in the presence of two witnesses.
Willful offers three packages, starting at $99 CAD for an individual will, $189 CAD for a will and power of attorney documents (Premium Coverage plan) and $329 CAD for a Premium Coverage for Families plan. Willful also allows for unlimited edits to each document, saving users even more time and money in the future.
56% of Canadian adults don't have a will. Do you?
LinkedIn followers
7,764
People associated on LinkedIn
33
Reported office locations
200 Wellington Street W. Suite 900 Toronto, ON M5V 3C7, Suite 900, Toronto, ON ON M5V 3C7, CA
Business categories
Building Material
E-Commerce
Internet
Legal Tech
Real Estate
Other recorded names
Willful
Specialties
Wills
Wills and Estate
Living Wills
and Power of Attorney
Profile identifies a recruitment agency
No
Reported total investment
1,342,257
Currency and observation date were not supplied; this is not a current valuation or a funding round.
Industry
Software Development
Size
11-50 employees
Headquarters
Toronto, ON
Organization type
Privately Held
Year founded
2017
Specialties
WillsWills and Estate Living Willsand Power of Attorney
Willful has 1 open jobs in Canada as of November 6, 2026.
Willful: When the customer is finished filling out details about property, gifts, and beneficiaries, Willful generates a document (or documents depending on…
Willful needs a proactive, organized doer who creates multi-format assets, uses AI tools and Figma and Notion, and writes clearly. Strong data literacy and comfort with direct feedback are expected.